Beer brand Sol ran a marketing campaign in London, where they offered commuters a chance to prove that they are “free spirits at heart” by letting them exchange their work ties for free beer.
The campaign called ‘A Free Beer For Free Spirits’, commuters simply insert their tie in a recycling bin, and in exchange, it will dispense a coupon which they can exchange for a free bottle of beer.
“Not just any dragon though, it’s one of Khaleesi’s dragons, casting a full-page Game of Thrones shadow across the Feb. 25 edition of the paper. Aside from the dragon’s shadow, the ad features fake articles with headlines like, ‘The Lion of the Desert’ and ‘Medea Resurrects at the Abuelitas.’ (Bonus awesomeness: If you read the articles, all of them relate to the Game of Thrones universe.)”
“5 Most Creative Promo Items from the Last 5 Years” (via Buzzfeed)
Hanger Tea by Soon Mo Kang
You nap, you lose. Itau Café Ads by RC Comunicacao
This ambient piece counted down the days to the zombie-themed TV series by losing a finger each day. As the agency noted (below), the idea also brought in Twitter, to great effect.
Source: Ads of the World
Walking Dead fans could Tweet a photo of themselves in front of the hands using the #TWDFEB10 hashtag for a chance to win a coveted Zombie finger. As an added perk, zombies were chained to the installation as well.
Advertising Agency: Leo Burnett Toronto, Canada
Chief Creative Officer: Judy John
Creative Directors: Judy John, Lisa Greenberg
Group Creative Director: Morgan Kurchak
Copywriter: Frank Macera
Art Directors: Jonathan Guy, Andrew Hart
Designer / Props: Performance Solutions
Prop Builder: Carl Troughton
Makeup Artist: Lisa Slonetsky, Katie Eckenswiller, Gail Roberts
Hair: Sierra Cermignani
Wardrobe Stylist: Samantha Diluciano
Agency Producer: Franca Piacente
Print Producer: David Eades
Account Director: David Kennedy
Account Supervisor: Jeremy Farncomb
Locations: Joe Kondrat
Videographer: Ian Webb
Happy Valentine’s Day by McDonald’s
Sundial McDonald’s Ad by Leo Burnett
Answer the smell of the wild. Old Spices Ads by Wieden + Kennedy